Would a New Approach to Hearing Aid Marketing Boost Uptake?

Most hearing aid marketing does not resonate with me. Pictures of smiling seniors without a hearing aid in sight — what does that have to do with helping me hear better at work or in a loud restaurant? I think the industry can do better. In my latest article for Ida Institute, I explore a Continue reading

How Audiologists Can Overcome Barriers to Person-centered Care

While many audiologists believe strongly in person-centered care and would like to implement its tenets at every appointment, barriers do exist. My latest article for Ida Institute discusses practical ways audiologists can overcome their concerns. To read the full article click here. 

Is Your Audiologist’s Office Hearing Loss Friendly?

My series of posts describing why people with hearing loss should care about person-centered care (PCC) for Hearing Health & Technology Matters  (HHTM) continues. This time we ask: What can the look and procedures of your audiologist’s office tell you about the likelihood they practice PCC? The answer: A lot! An excerpt from the article Continue reading

How Do You Imagine the Future of Hearing Health Care?

How do you see the future of hearing health care? This is a difficult question, but one that Ida Institute is tackling in its Future Hearing Journeys project. In December, Ida organized two online innovation workshops with stakeholders from around the world to examine the trends that will affect hearing health care. I was pleased Continue reading

Is Your Audiologist Including YOU in Your Care?

My first task as Editor of FindHearing on HHTM is a series of posts describing why people with hearing loss should care about person-centered care and what they should look for when seeking an audiologist who practices this form of high-quality care. Today’s post asks: Is Your Audiologist Including YOU in Your Care? The answer Continue reading

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