Can you imagine a time when hearing loss would be commonplace? When it would be more prevalent than not in a social setting? When it would be the new normal? Given demographic trends, we may be rapidly approaching such a time. This is driven by three important factors — (1) the median age of the US population is increasing, (2) people are living longer, and (3) the higher incidence of hearing loss in older adults. We have the Baby Boomers and improved health care trends to thank for most of this.